Friday, December 5th in Denver Colorado there will be a charity event raising funds for the Colorado Make-A-Wish Foundation. The foundation provides “wishes” for children with life threatening diseases and this is their 25 year anniversary.

Working with companies like Macy’s, the foundation is working hard to make sure children with severe illnesses are getting a chance to have a wish come true, which can include anything from a puppy to a trip to Disneyland.

The Winter Wonderland event, the ‘Winter White Party’ will also be raising funds for this wonderful cause by way of a club night and fashion show. Hosts of this event include Royal House Entertainment and Hot Snowflake of Denver and nightlife entrepreneur and club owner JE Englebert of New York City.

The celebrity guest dj will be Dj Sky Nellor who hails from Australia by way of New York. Her resume includes dj’ing for the likes of hip hop notables P Diddy, Jay-Z and at soirees for Calvin Klein and Giorgio Armani.

The party is going to be filled with a plethora of things to do and see, such as painted beauties by Certified Customs, Santa Clause and his elves and the fashion show which will be amazing. The generous sponsors are listed on their website, which includes Sky Vodka, who will be sending their Sky Vodka Girls to help pass out free shots and free swag all night long.

Other sponsors include Good Bizness Entertainment and John DiTirro Photography. Doors open at Wish Nightclub (corner of Glenarm and Colfax in Denver, Co) at 9:30pm and the fashion show will start promptly at 10:30 with designs from Incroyables by Melissa May, Trendy Trash LA, Hot Snowflake, Rated Fresh, Denco Customs, 44 Wear, and lments.com For more details you can visit the event website at www.ArriveDenver.com

All door proceeds will go to the foundation. “It is my pleasure to help such a great cause. The whole team has been great. I am looking forward to another unbelievable event this time in Denver” says Englebert

The animated Eflyer can we seen at: http://jenyc.com/denverwinterwhite

Sean “Diddy” Combs stars in a new ad spot for Ciroc Vodka, where he will be showing consumers “The Art of Celebration.”

On October 8, the CEO of Bad Boy Entertainment will make his official debut as the brand’s spokesperson with a 30-second ad spot. Originally, the chairman of the brand was the legendary Frank Sinatra. Fittingly, Frank Sinatra’s “Come Fly with Me,” is the official soundtrack of the new commercial.

Ciroc is actually owned by Diageo—the premium vodka that was launched in 2003. However, compared to its counterparts, Ciroc did not do well in the sales. That’s why they’re looking to one of the most famous guys in the entertainment scene to boost their market outlook.

As Arthur Shapiro— an alcohol industry consultant—aptly put it, “It was in nowhere land. It’s getting a lot of attention now (referring to Ciroc),” he continued, “When he says drink. You drink (referring to Diddy).”

Just five years ago, Sean “P Diddy” Combs asked Busta Rhymes to “pass the Courvoisier”, but these days, it is all about the vodka.

The hip-hop mogul has inked a multi-year deal in which he will help develop the Ciroc brand - one of Diageo’s super-premium vodka lines - for a 50-50 share in the profits.

The agreement is the latest in which a celebrity is going beyond the typical role of endorser to share in a brand’s rise and fall.

Diageo said the agreement could be worth more than 100 million dollars (£48.8 million) for Combs and his company, Sean Combs Enterprises, over the course of the deal, depending on how well the brand performs.

“I will say that it is not an endorsement deal,” Combs said. “This is something that will have my daily attention.”

Combs said when Diageo first approached him, he considered introducing his own vodka line. But after looking through a portfolio of the company’s brands, the self-described vodka drinker was “blown away” by Ciroc, a vodka infused with French grapes.

Combs said he wanted to work with Diageo because the company understood “who I was and who I am”.

“I’m not just a celebrity endorser, I’m a brand builder,” he said. “I’m a luxury brand builder.”

Combs said he will be responsible for everything from marketing the brand to deciding where to sell it and will focus on attracting “movers and shakers” to the line. “They’re looking for something that tastes like their lifestyle,” he said. “It’s that trendsetter, that hipster, someone who’s looking for luxury and looking for something better.”

The music mogul, who has his own perfume and clothing line and serves as chief executive of record company Bad Boy Worldwide Entertainment, said he will open a marketing office at his Manhattan headquarters so that he can devote time to the brand.

Source: The Press Association