Bacardi may stir up Martini play with 42 Below
5 Nov, 2007, 0043 hrs IST,Boby Kurian & Ratna Bhushan, TNN

BANGALORE / NEW DELHI: Bacardi may stir up Martini action in India. The world’s largest family-controlled spirits giant is likely to consider uncorking the flamboyant Italian vermouth brand even though timing of a possible launch is not known.

Bermuda-based Bacardi counts Martini & Rossi, made famous for vermouth varieties like Rosso and Bianco, as part of its global drinks portfolio following a merger with the Italian company in the early 90s. The move comes even as the liquor behemoth is in the midst of revving up its India business after bringing in a new operational head Mahesh Madhavan, who previously spearheaded Bacardi’s Thailand unit.
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