Bacardi is the world’s top-selling rum with annual sales of 20 million cases in more than 150 countries. But it does not sell a drop in Cuba, where founder Facundo Bacardi first opened a tin-roofed, dirt-floored distillery on Matadero Street in the eastern city of Santiago in 1862.
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The BACARDI Store - highlighting the world’s number-one selling premium rum - officially opened its much anticipated retail store on Bay Street in downtown Nassau, Bahamas on July 31st. The grand opening featured the international The first-of-its-kind BACARDI concept store, under a trademark license agreement with the Bacardi trademark owner, is owned and operated by [...]

Graham Hetherington, enticed to Bacardi’s place in the sun last May after a long spell with its rival Allied Domecq, is on the move again – leaving predecessor Ralph Morera to retake the CFO post, and the industry wondering how fast the family-owned business can move down its emerging market acquisition trail.

The re-appointment of Ralph [...]

Bacardi launches new “made to mix” advertising campaign
Source : Bacardi and Company
Bacardi rum will launch its second instalment of the global ‘Made to Mix’ advertising campaign – “Bass-Bins” supported by a £3m UK media investment from October to December.
The new creative is part of a global £15m annual investment package designed to showcase Bacardi Superior [...]