PRNewswire-FirstCall/ — Diageo, the world’s leading
premium drinks company, today announced the introduction of Captain Morgan 100
Proof Spiced Rum.
While upholding the uncompromised quality that is synonymous with the
Captain Morgan name, the new blend has a pleasant and robust taste balanced
with delicious spices, and is a great alternative for Captain Morgan Original
Spiced Rum drinkers who are looking [...]

Bacardi is the world’s top-selling rum with annual sales of 20 million cases in more than 150 countries. But it does not sell a drop in Cuba, where founder Facundo Bacardi first opened a tin-roofed, dirt-floored distillery on Matadero Street in the eastern city of Santiago in 1862.
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THE CARIFORUM Rum industry is investing euro13.5 million in projects that will improve waste disposal methods and will generate renewable energy from sugar cane by-products and biogas. These investments are supported by the European Union (EU) funded Caribbean Rum Sector Programme which became operational in 2003.
Dr. Frank Ward, Chairman of the West Indies Rum & [...]

The BACARDI Store - highlighting the world’s number-one selling premium rum - officially opened its much anticipated retail store on Bay Street in downtown Nassau, Bahamas on July 31st. The grand opening featured the international The first-of-its-kind BACARDI concept store, under a trademark license agreement with the Bacardi trademark owner, is owned and operated by [...]

Billed as the first spirit made in the Cayman Islands using locally grown sugarcane, the Seven Fathoms rum will be launched at the end of this month.
The spirit, to be marketed in the super premium category, will be initially available exclusively in the Cayman Islands. In addition to being the first spirit of any kind [...]

This refreshing drink, with lime, mint and sugar, sets the mood for the meal ahead - with a little rum to spice things up.

Preparation Time
5 minutes

Ingredients (serves 6)

3 limes, cut into quarters
2 tbs brown sugar
12 fresh mint leaves
180ml light rum
Ice cubes, to serve
Soda water, chilled, to serve

Method

Place the lime wedges, sugar and mint in a [...]

Graham Hetherington, enticed to Bacardi’s place in the sun last May after a long spell with its rival Allied Domecq, is on the move again – leaving predecessor Ralph Morera to retake the CFO post, and the industry wondering how fast the family-owned business can move down its emerging market acquisition trail.

The re-appointment of Ralph [...]

St Lucia Distilleries have launched TØZ Rum at this year’s St Lucia Food and Rum Festival.
The brand name TØZ was inspired by the troy ounce – the traditional method of measuring the weight of precious metals. It combines the letter ‘T’ for troy with the abbreviation ‘oz’ for ounce and is promoted as “the gold [...]

Bacardi launches new “made to mix” advertising campaign
Source : Bacardi and Company
Bacardi rum will launch its second instalment of the global ‘Made to Mix’ advertising campaign – “Bass-Bins” supported by a £3m UK media investment from October to December.
The new creative is part of a global £15m annual investment package designed to showcase Bacardi Superior [...]

10 Cane Rum slips between the cracks of rum definitions. It’s not a clear, rum-and-Coke sort of rum, nor is it a dark-hued, aged sipping rum.
Aged six months in used Hennessy cognac casks, 10 Cane has a slight tinge of gold with light green highlights in the color and lovely aromas of coconut, flint, [...]