As beverage groups increasingly look to launch soft drinks that can shake their often child orientated image, analysts suggest that premiumisation, packaging and health claims will be key factors in meeting this demand.

However, in the second part of an article looking at opportunities for so-called sophisticated soft drinks, one company believes that taste, above all [...]

A string walks into a bar.
He asks for a shot of tequila. The bartender reply’s “Sorry we don’t serve strings”. So the string leaves.
The next day, the same string walks back into the bar. He asks for a shot of tequila. The bartender reply’s “Sorry we do not serve strings, please go away.”
The [...]

As the nation’s current debate on the 21 Minimum Legal Drinking Age (MLDA) continues, it can be easy to mistake opinions for facts. Why21.org offers the straight truth on why the MLDA law is important to you regardless of your age and describes how it saves lives.
You will also find information on how alcohol affects [...]

It has only been a few days since they announced their initiative, but already a group of college and university presidents is creating quite a stir over drinking ages — and whether they should be lowered.
The group, which named itself the Amethyst Initiative, released a statement this week calling for a “re-examination” of the current [...]

It seems like just yesterday George W. Bush was “putting food on your family” and addressing our concerns about the peaceful coexistence of human beings and fish. Those bygone days of hilarious political gaffes and questionable grammar are soon to be nothing more than ancient relics (we hope), resurfacing on YouTube as occasional reminders of [...]

There are a slew of new bars opening up in Los Angeles that are strictly Absinthe bars..
Here are a list of 4 I know of:

Maison 140 +140 Lasky Drive, Beverly Hills +800.670.6182
Fraiche +9411 Culver Blvd., Culver City +310.839.6800
Crown Bar +7321 Santa Monica Blvd., Los Angeles +323.882.6774
Cicada +617 S. Olive Street, Los Angeles +213.488.9488

A cadaverous Amy Winehouse has been called one. So too the bottle-clutching pre-rehab Lindsay Lohan. And while “drunkorexic” isn’t a medical term, the slang word describing women who skip food in order to drink booze without gaining weight is increasingly on the lips of medical experts. Appearing first on gossip sites tagging skeletal celebrities who [...]

Cocktail hour at many Asian bars used to be sleepy affairs where businessmen would unwind at the end of the day. Not anymore. The advent of a cocktail culture among young, style-conscious Asians has led to the launch of hip, airy lounges in cities around the region. Hotel bars are now happening venues, attracting not [...]

The Store is finally open, and while not all of the Inebriated Inc products or other products other than a few hats and our koolies. At least we are open and can start sending out our product. Just head on over to The Inebriated!
Where soon enough you will find drinking novelties to anti hang [...]

So I am sure that everyone partied for the 4th of July. Well I haven’t been drinking much lately so I knew that when I decided to start drinking on Friday that I would be feeling it Saturday, especially if I drank like I used too.
It started off with a friend forcing down shots of [...]

The Miller Brewing Company will not be following in the footsteps of rivals by reformulating its caffeinated alcohol brands in the US, claiming the products are fully compliant with regulatory and labeling guidelines in the country.
Last week, Anheuser-Busch, which manufactures the Budweiser beer brand, said it would be removing caffeine, guarana, and ginseng from its [...]

Sex Drive Premium Energy Drink tastes a lot like your typical energy drink, complete with a guarana like flavor and sugary dose of high fructose corn syrup. The drink hangs its hat on the addition of L-Arginine, a non essential amino acid, and Horny Goat Weed, an herbal ingredient whose name comes from Chinese legend. [...]

I received the Boozer Dog drink in the mail today, so I will get a review out as soon as possible.

So the kinds folks at Boozer Dog offered to ship me some product to try out! So I will let you know how that goes!

The Hank’s Beverage Company is a privately held, Philadelphia based Company, with a history in the beverage business that goes back over 40 years. Hank’s Root Beer was first introduced in 1996. Hank’s initial success was in the restaurant trade in Philadelphia and surrounding areas. Consumer demand drove expansion into all [...]

The energy drink industry is huge, and its hard to pick the right one.
I used to try every energy drink at least once, and well, I can probably write a 10 page essay on them.
But I am not going to do that, but I will write about the one’s I like when I come across [...]

Well looks like there is another “Anti Hangover” drink out there, though I have yet to try any in drink form, I did try the pill version a few years back. Now I can’t remember if really worked or not, I just remember the direction said you had to take a pill every hour on [...]